Upload Receipt for Oreal Worth It Program
Information technology's no secret that brands which favour customer conquering over customer retentiveness practice so at their own peril.
After all, a two per-cent increase in customer memory is the aforementioned as cutting costs by ten% , and a five per-cent increment tin result in a 125% rise in overall profits .
But how can brands that sell fast-moving consumer goods (FMCG) through supermarkets, pharmacies and retailers straight engage consumers to boost brand loyalty and retain more customers? FMCG loyalty programs seem to do the trick.
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Learn how to create a successful loyalty program that retains customers and boosts sales.
Case in Point: 50'Oreal Worth It Rewards
Epitome Source: Today
You tin discover plenty of tips on how FMCG brands can increase customer loyalty in our other article, but let's take a await at an FMCG brand that'southward already achieving phenomenal results with a digital loyalty program: L'Oreal.
Every bit a titan of the skincare, cosmetics and haircare industries, L'Oreal has consistently proven itself to be adept at innovating new marketing strategies as trends shift over time.
Recently, L'Oreal appears to have redirected its marketing efforts away from time-tested strategies like celebrity endorsement and high-budget advertising. This new strategy is all about creating a personalized customer experience, and information technology's very much geared towards client retention, instead of customer acquisition.
Cosmetics-lovers are encouraged to subscribe to L'Oreal Worth It Rewards past signing upward via the online portal (registration can be linked to Facebook for social media sharing, thus paving the style for additional free advertising).
From there, customers fill in details about their current beauty regimes or patterns, personal tastes and fashion preferences, products they're interested in trying, and and so on.
Epitome Source: Fifty'Oreal
The more information that subscribers offer L'Oreal, the more rewards they receive in return, thus the more than targeted their product recommendations and special offers become. This tempts subscribers into buying more items, which provides L'Oreal with more data.
The offers go more and more targeted, the customer experience gets more than and more than personalized, the spending gets college and higher, and round and round it goes!
Not but does this kind of digital brand loyalty trump physical stamp cards or "Purchase X, Get Y" rewards models in almost every way, but Fifty'Oreal controls the entire process without requiring any input from the intermediaries that actually sell L'Oreal products worldwide.
This is a great case of how FMCG loyalty programs allow brands to bypass third parties and engage their stop-customers straight.
This arroyo to loyalty marketing is basically competitor-proof; especially when you provide your customers with an omnichannel feel .
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That'south not to say the Worth It Rewards program is perfect, though...
Members earn v loyalty points for every dollar they spend, and these points can be cashed in for makeup, haircare, skin care, and but virtually every other cosmetics item you can think of.
If you're feeling charitable, members can likewise donate their loyalty points to a proficient cause of their choosing, under 50'Oreal's Women of Worth program.
Here are some other means members tin can earn loyalty points:
- Follow L'Oreal on various social media channels (l points, or the equivalent of spending $10 on Fifty'Oreal products)
- Viewing and saving articles on the L'Oreal website (5 points per commodity, or the equivalent of spending $1 on L'Oreal products)
- Referring friends (10 points per referral, or the equivalent of spending $2 on L'Oreal products)
- Writing product reviews (25 points per review, or the equivalent of spending $five on L'Oreal products)
Notwithstanding, while this all sounds dandy, it's worth noting that 450 points (the equivalent of spending $90) gets you a $3 discount on your adjacent purchase. When you lot crisis the numbers, the overall value is a little underwhelming.
As for the convenience factor, Fifty'Oreal has missed a huge opportunity by failing to offer its rewards members a mobile app.
If you're looking for Worth It Rewards in the App Store or Google Play, don't bother… you won't find information technology.
Customers who wish to engage the loyalty program on their mobile devices will need to look up the 50'Oreal website in their web browser and log in, where yous'll quickly realize the website is inappreciably optimized for mobile.
At that place is also no receipt scanning technology any. Customers must manually enter the 12-digit UPD (unique production code) from each and every L'Oreal product they purchase, and and so take a photograph of each individual receipt to send L'Oreal, ensuring that the photograph is clear and all information on the receipt is legible.
Image Source: Below Freezing Beauty
As indicated by some reviewers , this system is quite tedious, and it just seems like a very roundabout way to become about the redemption process.
This is where 50'Oreal falls brusque on offering Worth It Rewards members a cohesive and user-friendly experience across multiple devices and brand touchpoints – something which is crucial for FMCG brands looking to direct engage customers.
As enticing equally the Worth Information technology Rewards loyalty plan is, L'Oreal has failed to add the icing on the cake for a fully integrated and engaging brand-customer relationship.
And so, allow's talk nearly the icing…
Receipt scanning makes FMCG loyalty programs more convenient for the consumer.
Receipt scanning is a method in which customers engage a brand's loyalty program via mobile app, using their phone photographic camera to upload receipts and accrue loyalty points for purchases.
It provides the brand with admission to all the same data points that a program like 50'Oreal'due south Worth It Rewards grants, but it's also much easier for customers to engage.
The receipt validation software analyzes the data on customer receipts and automatically uploads it to the rewards platform database. With no need for point-of-sale integration, this solution is remarkably easy to implement across diverse locations and distribution channels at once.
Unique QR codes are another mode that FMCG brands can directly engage the stop-consumer, and yous can weigh up the pros and cons of receipt scanning vs. QR codes in our other article .
To discuss how Stamp Me can create a fully customized and highly engaging digital loyalty app for your make, go far touch with a member of our friendly team today.
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Source: https://stampme.com/fmcg-loyalty-programs-did-loreal-get-it-right/
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